Welcome to The Waterfront, Shell Cove

Located on the NSW South Coast just 90km from Southern Sydney

An unbeatable harbourside lifestyle on offer

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About The Waterfront

Discover The Waterfront, Shell Cove — where oceanfront living meets timeless elegance. Located on the NSW South Coast, Frasers Property has created this landmark community to truly inspire, with a world-class marina and pristine beaches just steps away.

Setting a new standard in waterfront luxury, this unique harbourside setting and vibrant town centre work together to nurture a life of relaxation and recreation. Step inside a sanctuary of coastal charm and modern luxury, all in one extraordinary location.


Why The Waterfront?

Shopping
The Shell Cove Town Centre is the perfect place to shop, dine and socialise.
Marina
Shellharbour Marina is the South Coast's newest boating destination offering 270 berths.
Education
Easy access to pre-schools, primary schools, high schools and Tertiary Education.
Dining
The Waterfront Dining Precinct offers harbourside dining along the harbour's edge.
Parks and Playgrounds
An abundance of green open spaces, cycleways, walkways, parks and playgrounds.
Beaches
A Kids Beach on the harbour foreshore plus Shellharbour South Beach and Killalea Beach nearby.
Golf
Play a round of golf at The Links Shell Cove - an 18 hole golf course nearby.
Future Hotel
The future Crowne Plaza Hotel situated right on the harbour is set to open in 2025.

Residential options in The Waterfront

Ready to begin your next chapter? At The Waterfront, we offer a variety of options tailored to your unique needs. Choose from spacious land lots to build your custom home, curated house and land packages, or modern 2 to 3 bedroom apartments. Whatever you’re envisioning, your ideal home awaits in this exclusive waterfront community.

Artist's impression

The Waterfront Location

*Indicative and conceptual artist’s impression. Depicted features including public spaces, boating facilities, business park, playing fields are subject to approvals and may be delivered by third parties. Changes may be made during the development process. Current as at October 2025.

A new harbourside lifestyle awaits

Shellharbour Marina

The South Coast's newest lifestyle and boating destination is right here on your doorstep.
Shellharbour Marina offers direct access to the Tasman Sea, charter boat operations, marina berths, dry stack storage, a public boat ramp and various commercial marina facilities.


Shell Cove Town Centre

A lively shopping hub boasting a full line of Woolworths supermarket, BWS, ice-creamery, bakery, dentist, barber, cafes, veterinary practice, organic whole foods and pharmacy. The perfect place to socialise, shop and dine with your friends and family.


The Waterfront Dining Precinct

Choose from a selection of cafes and restaurants positioned along the harbour’s edge, offering alfresco dining and spectacular marina views.


Future Crowne Plaza Hotel

Set to open at The Waterfront in 2025, this harbourfront hotel will feature contemporary hotel rooms, serviced apartments, function and conference facilities, a café, restaurant and bar along with a resort style pool.


Parks, playgrounds, and open spaces

The Waterfront offers a kids beach and an abundance of open spaces including a network of cycleways leading to parks and playgrounds.


Get a snapshot of
The Waterfront lifestyle

Enjoy luxury coastal living like no other in a natural environment with an array of amenities on your doorstep. Imagine strolling along harbourside boardwalks, dining at the water's edge at The Waterfront Dining Precinct with a family friendly Tavern and a selection of specialty shops, cafes and parks.

Testimonials

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We’re excited to announce we’ve partnered with Darren Palmer, one of Australia’s most recognisable interior designers and celebrated judge from the hit TV show The Block! Together, we’re bringing you an inspiring video series all about design, style, and how to build your dream coastal home between the beach and marina right here at The Waterfront, Shell Cove. From expert tips, design inspiration and the ease of the buying process, you won’t want to miss this! 🎥Watch the latest video and hear from Darren why he believes Shell Cove is "Rare & Ready": https://www.frasersproperty.com.au/nsw/shell-cove/campaign/designboldly/rare-and-ready #TheWaterfrontShellCove #NSWSouthCoast #VisitShellHarbour #DarrenPalmer #DesignInspiration #InteriorDesign
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Launching 1 November, this is your last chance to book your appointment to learn more about Portella at The Waterfront, Shell Cove! Book your appointment here https://bit.ly/4n5CE9K for the opportunity to view floorplans, view lines and indicative pricing . Plus take an on-site tour with our sales team to inspect the Portella viewing platform to see for yourself the stunning views on offer. #TheWaterfrontShellCove #NSWSouthCoast #VisitShellHarbour #Portella #ShellCove
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Looking for a fun, free social activity on Wednesday morning? Come and join The Waterfront Walkers every Wednesday at 8.30am for a stroll around the Marina followed by a coffee. This is a free, resident led walking group. Meet at the top of the stairs opposite the kids beach (no bookings required). All are welcome! #TheWaterfrontShellCove #NSWSouthCoast #VisitShellHarbour #ShellCove
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Latest update below on the Shellharbour Boathouse coming soon to The Waterfront, Shell Cove. #thewaterfrontshellcove #nswsouthcoast #shellcove #shellharbourboathouse
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Unwind, get creative, and connect with others with our relaxing guided watercolour sessions held on the last Friday of the month. Each class introduces a fresh theme to help you build skills and confidence—no experience required! This month, artist facilitator Dani Franza will teach us about landscape skylines. Designed for adults, but open to young people aged 15+, these workshops are perfect for beginners looking to explore their artistic side in a welcoming and supportive environment. 🗓️ Monthly on Fridays, 6:30–8:30 PM 📍 The Waterfront, Shell Cove 💸 $25 per session Book now: trybooking.com/DDMAN #TheWaterfrontShellCove #NSWSouthCoast #VisitShellHarbour #ShellCove
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2025 is shaping up to be an exciting year at The Waterfront, Shell Cove! From upcoming works to Sophia Park and new pedestrian bridges, to progress on the Crowne Plaza Shell Cove Marina Hotel and Vela Apartments, there’s plenty happening across the community. ✨ Plus, PromenART is in its final weekend, the perfect time to explore the art along the Marina before it wraps up this Sunday, 26 October. #TheWaterfrontShellCove #NSWSouthCoast #VisitShellHarbour #ShellCove #PromenART
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Launching to the public on 1 November, Portella is your gateway to harbourside living on the NSW South Coast. With versatile designs for every stage of life, choose from a range of 1, 2 or 3 bedroom apartments to suit your lifestyle. Enjoy all that Portella has to offer – from the rooftop pool and BBQ facilities to spaces for entertaining family and friends, with panoramic views of the ocean, marina and hinterland. Don’t miss your chance to book your appointment to preview floorplans, indicative pricing and viewlines, as well as see the views first-hand via the on-site viewing platform. https://bit.ly/4n5CE9K. #TheWaterfrontShellCove #NSWSouthCoast #VisitShellHarbour #Portella #ShellCove
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Join dietitian Kara Roberts from Pause Nutrition for a practical, feel-good workshop designed for busy adults who want to eat well - without the overwhelm. When: Tuesday 28 October 2025, 6.30pm – 8.30pm Where: The Waterfront, Shell Cove Sales Centre, Shops 1&2, 100 Cove Boulevard, Shell Cove Cost: $10 + booking fee Learn how to: • Overcome common barriers to eating well • Make time for your own nourishment • Plan meals flexibly (and stress-free!) • Discover simple, balanced meal & snack ideas Walk away with fresh inspiration, realistic strategies, and permission to prioritise your wellbeing. Limited to 35 spots. Includes light refreshments + handouts. Book early to avoid missing out! RSVP today: https://bit.ly/47tAcnU #TheWaterfrontShellCove #NSWSouthCoast #VisitShellHarbour #ShellCove #Wellness
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Hear from Rido Pin from Plus Studio, the architects behind Portella. Nestled in the heart of The Waterfront, Shell Cove, these brand new 1, 2, and 3-bedroom harbourside apartments offer a unique blend of elegance and relaxation. Book an appointment to preview floorplans, indicative pricing and viewlines, as well as see the views first-hand via the on-site viewing platform. https://bit.ly/4n5CE9K #TheWaterfrontShellCove #NSWSouthCoast #VisitShellHarbour #Portella #ShellCove
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The Waterfront, Shell Cove…there is no place like it. Brilliant capture of South Beach by Shellharbour Marina
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What an incredible season it has been for avid whale watchers! There are only a few weeks left to catch these majestic mammals on their southern migration, to book a tour with the team at Shellharbour Wild, visit their website: https://shellharbourwild.com.au/ #TheWaterfrontShellCove #NSWSouthCoast #VisitShellHarbour #WhaleWatching
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Speak to one of our team

Joshua Kersten Project Sales Manager The Waterfront, Shell Cove

Visit The Waterfront Sales Centre

ADDRESS

100 Cove Blvd, Shell Cove NSW 2529
Open daily from 11am to 3pm

For 100 years, Frasers Property Australia has created stronger, smarter, happier neighbourhoods. We are one of Australia's leading diversified property groups and an Australian division of Frasers Property Limited.