Frasers Property’s third community project to achieve highest rating
Frasers Property Australia & Sekisui House Australia rolls out the red carpet to customers.
Sydney – 17 November 2017 – Joint venture partners, Frasers Property Australia and Sekisui House Australia, are pleased to announce the launch of the new Palace Cinema, within Central Park Mall at the $2 billion mixed-use urban village, Central Park, in Chippendale, in Sydney’s CBD.
The new cinema complex offers the first of its kind luxury, first class cinema experience to Australia and brings a touch of elegance to the typical cinema format, significantly raising the bar for patrons.
Melbourne-based architectural firm DesignOffice has created a sense of drama and theatre with a luxurious interior design featuring three platinum cinemas,10 boutique theatres, a Prosecco bar and an interactive wine wall. Moviegoers can enjoy cuisine delivered from the wide selection of restaurants within Central Park Mall, including sashimi, Atlantic salmon and black truffle pork dumplings whilst seated comfortably in the luxury of handmade Italian leather chairs.
Peri Macdonald, Executive General Manager – Retail, Frasers Property Australia says the stunning environment sets a new standard in cinema entertainment and will create benefits for patrons and other retailers at Central Park.
“By co-locating retail, restaurants and entertainment under one roof, Central Park Mall will attract visitors from a wide catchment area by offering a diverse destination that is not just a place for transactional shopping. With more to do, see and experience, retailers will benefit from greater pedestrian traffic and longer customer dwell times as the retail-entertainment mix provides a space for social experiences,” says Mr Macdonald.
Central Park Mall hosts an estimated five million customer visits annually. Mr Macdonald says many of life’s best experiences are created by people connecting in memorable places, which drives much of the thinking behind Frasers Property’s retail strategy.
“Our goal is to create retail destinations with social souls. The environment must do more for visitors, play a larger role in their lives and be a meeting place that offers things to do rather than just things to buy,” says Mr Macdonald.
“Cinema is a vital component of our retail masterplanning: the need to get together and share in storytelling is one of the driving forces of humankind. It’s why we carefully consider the shared benefit of retail and entertainment in our centres. It’s also why we work with progressive cinema businesses like Palace Cinemas, who are actively engaged in recreating the movie-going experience in Australia to something that is intimate and unique, making it an event to remember,” says Mr Macdonald.
Executive Chairman of Palace Cinemas, Mr Antonio Zeccola says Palace has been at the forefront of cinema development and experience in Australia over many years and the new Palace Central Park is a clear demonstration of that dominance.
“We have a passion for developing new opportunities within the cinema industry which allow us to engage with local communities throughout Australia. For some time now, I’ve felt there was a need for a superb, boutique cinema experience in central Sydney. I’m incredibly passionate about this project, it gives me great satisfaction to offer the best cinema in the world. Palace Central is my gift to the City of Sydney," says Mr Zeccola.
“Our stunning and innovative interior features ergonomic leather chairs, handmade in Barcelona, so we extend the luxury with plenty of room to relax.
‘’The in-cinema dining menu includes share plates and delicious options from surrounding restaurants. It’s all designed to create a truly memorable experience,” says Mr Zeccola.
Melbourne-based architectural and interior design practice, DesignOffice, worked with Palace Cinemas to deliver their vision for a new and exclusive, first class cinema experience. The atrium complements the open space and entices customers to linger longer and provides an elegant light that reflects off the dark wall paneling which cleverly lines the top floor, directing moviegoers to the entries of the individual boutique screens, bar and lounge.
The Prosecco loungebar is expansive with glazing on two sides overlooking the park below. Tinted lighting tubes line the full-height glazing and provide a soft glow while customers enjoy a curated selection of fine wines, craft beers and classic cocktails. For onlookers outside, the luminescent light signals the magnificence of the Palace destination cinema, from the Chippendale streetscape.
Mr Dean Lewis, Design&Beyond Architects says the combined hospitality experience is designed to provide a distinct range of offers for customers which extends the moviegoing experience.
“The Platinum Lounge introduces a new offer for Palace customers, with parallels to first class airline lounges,” says Mr Lewis.
A gala opening event is planned for November 23rd with an exclusive premier of Downsizing starring Matt Damon.