Our stories | 15 April 2020

The design of things to come


As we were getting this special design issue of the Live Proud magazine ready for print, a wave of measures to protect people from the spread of the COVID-19 coronavirus were coming into force across Australia. For a little while at least, it’ll mean spending more time in our homes and neighbourhoods, putting some social distance between ourselves and the crowds we usually move in.

The important thing to remember is that social distance doesn’t have to mean social isolation. Continuing to chat to your neighbours over the garden fence, checking in with elderly neighbours when you nip up to the shops, and virtual gatherings via social media are small ways you can help to keep community spirits high.

Creating places where social connection and community resilience grow naturally has always been at the forefront of the Frasers Property philosophy. As a globally-diversified development business, we’re able to design our communities not just as places to live—but places to work, shop, learn, and thrive too.

Speaking of design, in the latest edition of the Live Proud magazine, we’re shining a light on the topic of design in property. Everything from designing for heritage locations, urban art installations, and environmental sustainability, through to what’s new in interior styling, lifestyle creation, and where we think our design future is headed.

Looking back at the decade just gone, I’m struck by how much change has happened in our business when it comes to design outcomes. Whether it’s the creation of a landmark harbourside tourist destination at Shell Cove, the vertical gardens of One Central Park, or what is anticipated to be the world's most sustainable shopping centre at Burwood Brickworks, I see bold vision and a desire to create the very best resident amenity all around me. And as we enter this new decade, that same bold design thinking will soon be on show at three exciting new Frasers Property projects— Macquarie Park in Sydney, East Green in Perth, and Minnippi Quarter in Brisbane.

Lastly, I wanted to leave you with a personal observation. I’ve been working in this industry for a couple of decades, and at this moment more than any other I can recall, the security of home and community has never been greater. These tumultuous times will pass, but the powerful allure of home will never fade.


Stay well out there.

Cameron Leggatt

Executive General Manager, Residential  
Frasers Property Australia


For more Live Proud stories, have a read through our latest edition of the Live Proud magazine below.

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