The Great Australian Dream of home ownership lives on; but the reality is that the one-size-fits-all quarter-acre block approach of yesteryear has not kept pace with our modern lives.
Today we live in denser, more transit-oriented towns and cities where high quality and amenity-rich public domain functions as both meeting place and back yard.
The future will see these new communities as places that nourish a rich social existence with the added health and wellbeing benefits that flow from deep community engagement.
By Anthony Boyd, Executive General Manager Residential
In the prosperous decades following the second world war, a Great Australian Dream took hold in the nation’s collective consciousness. It meant a home of your own on a quarter acre block and a brand-new car in the driveway.
The dream became a reality for millions of Australians as capital cities across the country swelled with new people and the homes they built to live in. But as we know now, the Dream created its own set of unintended consequences.
Large homes on large blocks has meant constant outward pressure on the urban fringe, pushing Australia’s cities to become among the largest and least densely settled in the world. The twin penalties of rising infrastructure costs and skyrocketing land prices dramatically reshaped the housing market, ushering in an era of denser development. That’s been good for affordability, but hasn’t always addressed other issues like social isolation and loneliness, which is paradoxically growing even as our social media use explodes.
Chief Executive Officer
Anthony has over 20 years’ experience in the property and finance industries. After beginning his career at PricewaterhouseCoopers, he progressed to senior finance roles at John Swire and Sons and Cathay Pacific in Hong Kong. Anthony joined Frasers Property in 2005, initially as General Manager, Finance and General Manager Operations in the Residential Division, advancing to Executive General Manager, Residential in July 2015 and Chief Financial Officer in 2019. Anthony represents Frasers Property on the Residential Development Council of the Property Council of Australia.
General Manager - Residential Victoria
Sarah leads our Residential team in Victoria, guiding the acquisition, planning, design, development, delivery, marketing and property management activities across 11 current development projects, including Mambourin, Burwood Brickworks and Parkside, Parkville. Sarah joined Frasers Property in 2006 as Manager New Business and later served as Project Director of the Carlton Housing Redevelopment – the largest public and private housing redevelopment in Victoria. Sarah is on the Board of Advisors to the Property Industry Foundation in Victoria, and is on the Victorian Division Council of the Property Council of Australia.
General Manager - National Marketing
Emily is General Manager - National Marketing within our Residential Division, having joined Frasers Property in 2014 as Marketing & Sales Manager in Victoria. Prior roles with Devine, Henley and Lendlease have equipped Emily with a rich experience in property marketing and a passion for understanding and enhancing our customers' experience. Emily is the driving force behind Frasers Property's current 'Live proud' national advertising campaign, which celebrates the very human moments at the heart of complex and costly property transactions.