... is sharing ownership of your property brand through intentional B2C collaboration.
... is especially acute in the property industry. But happy and connected residents are our best advocates, highly trusted by others.
... are the new currency in marketing metrics, whereby existing and potential customers sharing conversation becomes vitally important.
By Emily Wood
Successful project marketing is not all promotion and advertising. The right mix involves investing in community engagement and activation.
If you had to choose one phrase to describe the prevailing consumer zeitgeist right now, it’d be ‘fake news’. These words are both an accusation and rebuttal, able to ignite some of the most heated arguments I’ve ever seen. Over time, I’ve come to view the notion of ‘fake news’ as a general feeling of distrust that has settled over culture everywhere – including marketing. And it's especially acute in the property industry, where trust has never really been a byword. This can and must change.
General Manager - National Marketing
Emily is General Manager - National Marketing within our Residential Division, having joined Frasers Property in 2014 as Marketing & Sales Manager in Victoria. Prior roles with Devine, Henley and Lendlease have equipped Emily with a rich experience in property marketing and a passion for understanding and enhancing our customers' experience. Emily is the driving force behind Frasers Property's current 'Live proud' national advertising campaign, which celebrates the very human moments at the heart of complex and costly property transactions.
Chief Executive Officer
Anthony has over 20 years’ experience in the property and finance industries. After beginning his career at PricewaterhouseCoopers, he progressed to senior finance roles at John Swire and Sons and Cathay Pacific in Hong Kong. Anthony joined Frasers Property in 2005, initially as General Manager, Finance and General Manager Operations in the Residential Division, advancing to Executive General Manager, Residential in July 2015 and Chief Financial Officer in 2019. Anthony represents Frasers Property on the Residential Development Council of the Property Council of Australia.
General Manager - Residential Victoria
Sarah leads our Residential team in Victoria, guiding the acquisition, planning, design, development, delivery, marketing and property management activities across 11 current development projects, including Mambourin, Burwood Brickworks and Parkside, Parkville. Sarah joined Frasers Property in 2006 as Manager New Business and later served as Project Director of the Carlton Housing Redevelopment – the largest public and private housing redevelopment in Victoria. Sarah is on the Board of Advisors to the Property Industry Foundation in Victoria, and is on the Victorian Division Council of the Property Council of Australia.