The generic design of most shopping centres results in physical and cultural isolation. A radical shift is needed.
TV shows have elevated design in the public conscious and this democratisation of design means there’s nowhere to hide.
Retail centres should be a natural part of the townscape, designed from a whole-of-neighbourhood perspective.
By Joanna Russell and Susanne Pini of HDR
One of the country’s leading mixed-use architects says you can count on one hand the number of neighbourhood centres in Australia with the capacity to play the social infrastructure role expected of them today.
HDRPrincipal and National Director of Retail and Mixed-Use Susanne Pini says the generic design of existing neighbourhood shopping centres results in physical and cultural isolation. A radical shift needs to take place, she says.
Our world-class retail shopping centres are designed with people at the centre.
General Manager - Retail Development
Joanna holds a BSc. (Hons) in Building Surveying from the University of Reading 1998 and is a Member of Royal Institute of Chartered Surveyors. She has extensive experience in managing the leasing and development function for Coles, where she was responsible for over 250 stores and for the delivery of new store pipeline. She has managed several high profile retail acquisitions and many commercial projects, including the development of Port Macquarie Shopping Centre which received the Urban Taskforce Development Excellence Award for Retail Development.