Western Sydney retail finds its outlet

Imagine a place where you can grab your groceries, pick up a prescription, and indulge in some retail therapy at outlet prices, all while surrounded by lush parklands. That’s Eastern Creek Quarter (ECQ), a truly unique retail destination in Greater Western Sydney.

Surveying the construction progress on Frasers Property Australia’s large-scale outlet mall at Eastern Creek Quarter, the third in the company’s huge ECQ retail precinct in Greater Western Sydney, National Marketing Manager Emma Molyneux muses on the centre’s humble beginnings. “We were all set to launch ECQ in March 2020,” recalls Emma. “We had a grand opening planned and everything. And then the pandemic put a stop to that.”

Six months later, the new centre opened to the public – albeit with slightly less fanfare than originally planned. The lack of fuss didn’t dent the centre’s popularity though, with local crowds flocking to ECQ to discover an immaculately kitted-out full-line Woolworths, BWS, pharmacy, news agency and over 40 specialty retailers.

“This pocket of Blacktown and Eastern Creek hadn’t had anything quite this convenient on their doorstep before,” Emma explains. “The way the community embraced it and made it their own, right from the very beginning, was just fantastic.” This initial success paved the way for further expansion a couple of years later, with ECQ XL adding large format retailers like Anaconda, Officeworks, and 4WD SupaCentre to the mix.

Now, with the announcement of ECQ Outlet, the third stage of this remarkable retail precinct is set to redefine shopping in Greater Western Sydney. The outlet centre, the first of its kind in the region and only the fourth in New South Wales, will feature approximately 100 brands under one roof, offering a unique blend of value and variety. ECQ Outlet will seamlessly integrate with the existing ECQ shopping centre, creating a truly one-stop-shop retail experience. Imagine grabbing your groceries, picking up a prescription, having a meal, and then indulging in some retail therapy at outlet prices, all within the same precinct.

“With its great location, flanked by the M7 and Great Western Highway, ECQ Outlet will be easily accessible to more than 1.3 million people in the next decade as the region grows,” says Emma. “That’s a huge boost to the attractiveness and convenience of this area.”

Meet. Shop. Relax. Play.

Yet ECQ is about more than just shopping. It’s a place where the community can gather to connect and engage. There’s Kids Quarter, a weekly kids’ club, and Kids Playground for children to burn off some energy while parents enjoy a coffee. The popular ECQ Social precinct is a covered alfresco dining area with an outdoor deck and large format outdoor digital screen, a great place for the community to gather to watch great sporting moments or grab a free Friday night movie. The expansion of ECQ Social will connect to the existing social area, growing the dining offering, and will feature quiet zones and lush landscaping, providing a welcome respite from the hustle and bustle of shopping. The gathering space is being designed in consultation with local Indigenous elders, to reflect the First Nations history of Eastern Creek. The other unique feature of ECQ is its location on the edge of the Western Sydney Parklands. Stretching for over 27km, the 5280-hectare Western Sydney Parklands is Australia’s largest urban park. Dubbed ‘Sydney’s biggest backyard’, the parklands are home to Sydney Zoo, Treetops Adventures, Raging Waters, and 70km of trails to explore.

“It’s just such a unique outlook for a shopping centre, that you are bounded by this incredible green space that will always be protected.” says Emma. With construction well underway, ECQ Outlet is set to transform the retail landscape of Greater Western Sydney when it opens in the first half of 2026. This stage will complete the vision for a dynamic destination that caters to every need, providing not only exceptional shopping but also, a place for the community to come together and thrive.

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