Shared experience and strong emotions

By Peri Macdonald

Shared experience and strong emotions

By Peri Macdonald

Shared experience and strong emotions

By Peri Macdonald

Cinema delivers experiences which can't be replicated elsewhere. When audiences laugh, cry and feel together, in places where they can socialise and shop, they have a real reason to visit and stay.

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    Cinema is a vital component of our retail masterplanning

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    Storytelling is one of the driving forces of humankind

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    Cinemas create a centre's magnetic diversity

Since it was first unveiled in the last days of the nineteenth century, cinema has become a remarkable cultural touchstone and dominant form of mass entertainment. Even today, despite being connected to an infinite store of video content via the small screens in our pockets, we continue to go to the movies in record numbers. How to explain the enduring appeal of this most old-fashioned of art forms?

The answer lies in its power to unify us around a common experience and its ability to stimulate intense feelings. Crying, laughing, and screaming together in the theatre is generally way more intense than what you feel at home alone on the couch, clutching the remote control or fiddling with your phone.

This insight - that life’s best experiences happen are created by people connecting in memorable places - is what drives the Frasers Property approach to creating retail destinations with social souls. It’s not enough these days to assemble a bunch of brands and hope for the best. The environment must do more for visitors and play a larger, more meaningful role in their lives. It must be a meeting place that offers ‘things to do’, rather than just ‘things to buy’, although happily, retailers always benefit when people have a reason to hang out and bond with friends.

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We believe that life’s best experiences are created by people connecting in memorable places. Our leasing team makes this happen, right across Australia.

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