Retail is undergoing seismic change
The future of retail is a return to village life of the past – with a modern twist
It’s more than just shopping… we’re providing the stage for memorable experiences and Instagrammable moments
For many decades, establishing the right retail mix for a new shopping destination was a pretty formulaic affair. Roughly two-thirds of the available space was dedicated to retail, anchored by one or two major retailers. The remaining space was rounded out with food and beverage offers, usually circling a seated food court with little to no natural light, and a loose relationship with the concept of ‘ambience’. Now, thanks to the changing tastes and elevated expectations of a new generation of customers, this formula is no longer enough to guarantee successful centre performance.
Today’s consumers may turn to the internet for shopping convenience. However, for social connection and lifestyle experiences they seek out ‘brick and mortar’ developments where multiple experiences can be found. Increasingly, those places are retail centres that creatively marry civic and social uses, as well as entertainment and recreation; a new breed of destination that’s a far cry from the traditional mall of the past.
In our work as developers of some of the country’s newest crop of retail destinations, we’ve identified what we think are six of the most important considerations for future centre design. Together, these ‘must-haves’ go a long way to establishing a new formula for creating memorable places that people love to connect and spend time in.
Our world-class retail shopping centres are designed with people at the centre.
Executive General Manager, Retail
Peri leads the Retail team at Frasers Property Australia; our fastest growing division underpinned by our focus on mixed-use precincts and the neighbourhood retail sector. Prior to joining Frasers Property Australia in 2008, Peri held senior property roles at Coles Myer Ltd, Macquarie Bank Ltd, Ray White Invest, and – as Managing Director of Space Development Corporation – undertook independent retail developments and provided specialist consultancy services.
General Manager - Assets
Felicity has over 15 years management experience, including 10 years in retail and mixed-use property management.
Jack Davis is a Development Manager responsible for new retail and mixed use development opportunities, having worked on projects in VIC and WA at Frasers Property Australia. With an interest in destination and experienced based retail centres and a desire for innovation in design and sustainability, Jack is currently leading a team striving for the title of 'The World's Most Sustainable Retail Centre' on the Burwood Brickworks development. Jack holds a BA Property & Construction and a BA Commerce, majoring in Finance and has a strong background in development, delivery and stakeholder management on large and medium scale projects within the retail and commercial sectors.