A focus on the social dollar can pay real dividends

By Tim Moore

A focus on the social dollar can pay real dividends

By Tim Moore

A focus on the social dollar can pay real dividends

By Tim Moore

If the shopping centres of tomorrow are expected to deliver more engaging experiences – blending the convenience people demand with the entertainment options they crave – it puts the onus on developers to unlock 'the social dollar'.

  • 01

    Affordability pressure has seen people move away from CBDs

  • 02

    Super-neighbourhood leasing strategies should focus on sociability

  • 03

    Council offices, childcare, gyms and health services enter the mix

With the rise of mixed-use town centres comes a new focus on social retail – incorporating community services, entertainment, fresh food and an engaging shopping experience – which will increasingly shape the retail centres of the future.

And the good news for tenants and landlords is that a focus on creating these experiences, to take advantage of a new currency we call the ‘social dollar’, stacks up from a bottom line perspective.

A leasing strategy focused on sociability, implemented on a broader scale within greenfield town centres, is a natural response to the driving force behind the emergence of these mixed-use projects: housing affordability.

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