When bricks, mortar and clicks collide

By Peri Macdonald

When bricks, mortar and clicks collide

By Peri Macdonald

When bricks, mortar and clicks collide

By Peri Macdonald

Re-framing the threat of online shopping as an opportunity for bricks & mortar retail to play a new role in peoples’ lives will be the key to success for super-neighbourhood centres, says Peri Macdonald, Executive General Manager – Retail.

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    Leading retailers still see a strong future in bricks and mortar

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    Retailers are using technology to better connect with their customers in-store

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    We're designing centres nimble enough to embrace technological advances

Each week it seems a new cutting-edge technology is unveiled that will apparently change the way we do business forever. The online shopping mall is expanding exponentially. But rather than spelling the end for physical shopping centres, technology actually presents an opportunity to cement the future of retail property – so long as it helps people connect.

It’s unsurprising that some people in retail interpret new technology and the rise of online shopping as a threat. Indeed, the “sameness” of the cookie-cutter approach to many shopping centres is dying. But it’s hardly doom and gloom for the retail property sector.

The shopping centres of the future will need to embrace technology but if they do it right, there will be bottom line benefits. And on the flipside, some progressive online businesses are seeing their future in bricks and mortar.

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