Allendale Residents' Club Café
Frasers Property are seeking an exceptional hospitality operator for the new café at the Allendale Resident’s Club which will offer a best-in-class community space with an outdoor swimming pool, multi-court for a range of sports, gym, a dedicated working space and a function room with capacity for up to 120 people across 7,000sqm.
Located in Melbourne’s fast growing south-east, Five Farms will comprise five neighbourhoods with convenience and wellbeing at the forefront of its urban planning. Building on the existing strong farming family values, Five Farms is a connected community, residents will be proud to call home.
Opportunity Summary
Frasers Property Australia intends for the café to provide a high quality dine-in and take away service to the local and greater catchment. Key attributes of this outstanding opportunity include:
- The café forms part of the Allendale Resident’s Club due to launch in Q4 2024. Allendale Residents’ Club offers best in class health and wellbeing facilities for all residents of Five Farms.
- The café premises comprises 170sqm of internal space plus an additional alfresco area of 38sqm, accessible from Wild Goose Way. The space accommodates a total of 45 seats with 35 inside and 10 outside following the proposed layout.
- 1,600 homes to be delivered across 5 neighbourhoods in this masterplanned community with a total population of 5,000 people.
- Five Farms and the surrounding major residential estates currently under construction draw hundreds of workers per day.
- Approx. 350 homes to be occupied in the immediate area by Q4 2024.
- St Josephine Bahkita Primary School located within walking distance is due for completion in January 2025
- Prominent position on the corner of major Bells Road and Hardy’s Road.
- Future proposed town centre and secondary schools within the estate.
- Forms part of the larger Clyde Creek PSP which is expected to accommodate 13,610 dwellings and 38,100 people.
This unique opportunity would be well suited to an experienced food and beverage operator. The café offering should have particular regard (but not limited) to:
- Trading for breakfast and lunch to local residents and workers.
- Provide catering to local community and function room events.
- High quality, freshness and visual presentation of products/services.
- High quality food that is healthy, sustainable and fresh.
- Originality of concept – demonstration that the activity has a strong point of difference.
- A central hub for the community to meet and dine.
- Convenience products and services.
- Exceptional customer service.
- Broad market opportunity and audience appeal.
- Innovation and diversity of offering.
- Creativity and local distinctiveness.
- Locally based enterprises and ventures.
- High quality design and appearance.
- Demonstrated level of business success, supported by financial documentation.
- 27,240 resident main trade area* population in 2023.
- 4,140 residents in primary sector in 2023.
- 5 residental estates under construction in the Main Trade Area* drawing in hundreds of workers each day. Significant residential development is also underway outside of these estates.
- 13% primary sector growth rate between 2022 and 2041, vs Greater Melb average of 1.3%.
- 63,940 projected resident main trade area population in 2031*.
- 350 homes anticipated to be occupied in Five Farms by Q1 2025
- 69.6% families with children are the most common MTA family type.
- 27.7 is the average population age.
- MTA household income is at $121, 707 which is considered above the Greater Melbourne average of $115,794.
*based on residents in 5km radius.
Since 1924, Frasers Property Australia has created stronger, smarter, happier neighbourhoods. We are one of Australia's leading diversified property groups and an Australian division of Frasers Property Limited. We develop residential land, housing, and apartments and have delivered over 145,000 homes during our legacy; and develop build-to-rent, commercial, retail and mixed-use properties. Our activities also encompass the ownership and management of investment property, incorporating property and asset management services.
We work sustainably to ensure the places we create leave a positive environmental legacy and enhance the way people live life together. Frasers Property in Australia has certified over 8.6 million square metres of Green Star space across our communities, and our commitment to reduce carbon has been approved by the global Science-Based Targets initiative. We are also certified by the Australian Government’s Climate Active initiative. Frasers Property Australia owns Real Utilities, a licensed Australian carbon neutral energy retailer that owns and manages energy infrastructure within some of our communities with the mission to be cheaper, greener and simpler.
We value diversity and firmly believe that together, we’re better. We employ over 500 people nationally and are recognised as an Employer of Choice for Gender Equality by the Australian Government’s Workplace Gender Equality Agency.
Please request more information about the expression of interest process via the form below and we will forward to the relevant contact. Expressions of interest are being accepted until 5pm 1 March 2024.
Five Farms
All residents will live conveniently to the future proposed town centre, schools, Allendale Residents’ Club and playgrounds, with lush green spaces in every direction.
Thriving community
1,600 homes are anticipated to be delivered across 5 neighbourhoods in this masterplanned community with an ultimate population of 5,000 people.
Allendale Residents' Club
Named after the farmers who once occupied the site, Allendale Residents’ Club will offer a sanctuary where health and wellbeing harmoniously co-exist within a social setting.
Greater area
The City of Clyde is part of Victoria’s third fastest growing municipality which currently contains some 350,000 persons and is projected to increase to 515,000 persons by 2041.
Location
Convenient access from major roads including Hardy's Road and Bells Road as well as major shops and services in Berwick.