Our stories | 14 April 2021

Ed.Square comes to life

Ed Square

In the heart of Sydney's booming south west, a diverse urban neighbourhood is coming to life.

A lot goes into creating a new neighbourhood, and with its incredible amount of offerings, Ed.Square is no exception. In fact, according to Frasers Property Australia Development Director Warwick Dowler, more thought has gone into it than most. Its five years in the making have ensured every decision and consideration has been thoroughly pondered over to not just get it right, but to make it exceptional.

“We ran some focus groups in the local community to find out just what they wanted from Ed, and what we discovered was a burning desire for great amenity right on their doorstep,” says Warwick. This insight very much influenced what we’re doing at Ed now, which is all about building a neighbourhood that is a reflection of 
people’s desire to be connected.”

At the heart of it all, Ed has been designed to elevate convenience and lifestyle in equal measure. Whether meeting up friends, shopping for essentials or catching a train to work (and everything else in between) Ed is the place for it all, and the best part is nothing is more than a few minutes’ walk away. 

Take a bite out of Eat StreetEat Street is set to be Sydney’s newest foodie destination and is arriving soon at Ed.Square. Open for breakfast, lunch and dinner, this mouth-watering culinary experience has been designed as a meeting place for residents, with a wide selection of local and international flavours on offer. 

From the delicious (and somewhat unexpected) combination of Indian and gin at Masala Kitchen to a Filipino-inspired burger at Burger Point, you’ll find something to pique every appetite in the range of different food and dining experiences. 

“This curated mix of offerings has been hand-selected especially for the local area,” says Amanda Whittle, Senior Centre Manager at Frasers Property Australia. “A number of the retailers have local ties and a genuine connection to south west Sydney. This really sets them apart as they know what it means to be a part of this community.”

Incorporating a mixture of alfresco and other dining options, “Eat Street won’t be dissimilar to the famous laneways of Melbourne,” adds Amanda, “with hustle and bustle, intimate design and building architecture, and lots of gems to discover.” 

That's entertainment

Ed.Square is not just a foodies heaven, it's a place for those seeking to be entertained as well. From the six-screen Event Cinema to the amusement centre, iPlay, there's a world of fun awaiting both the young and young at heart.

Event Cinemas will have movie-goers on the edge of their seats with a cinematic experience like no other. Using the latest cutting edge technology, they'll bring all the latest releases to life while patrons relax in their gold-class level seating, munching on popcorn from the food and candy bar.

For those that feel a little more energetic (and competitive , iPlay’s eight-lane bowling alley, arcade games and bar is on hand to support a raucous night with friends. And for the little ones, the Water Play area will be the place to be in summer, evoking hours of enjoyment under the fountains and sprinklers.

Ed.Square’s Town Centre

Ed.Square’s Town Centre will be a magnet for the community and a go-to for the needs and conveniences of residents—no matter how big or small. “Ed.Square’s Town Centre will be a major focal point for the community,” according to Amanda. “It will be the place where people can gather and meet and will be the very heart of life at Ed.”

A wide range of fresh food options, health, medical and wellbeing services will make Ed.Square’s Town Centre home. Already open and servicing the community is Coles and Liquorland, conveniently located to stop by on the way home from work to pick up dinner and a wine pairing.

Coming soon is Myhealth Medical Centre offering a range of medical services to local residents and the broader region. Other health services will include Chemistworks, Ed.Square Dental and Back in Focus Physiotherapy. Also helping to promote a healthy lifestyle is Anytime Fitness.

Perhaps most exciting for parents is the addition of Ignite Early Learning. This high-quality early learning centre not only looks impressive with its stunning design and state-of-the-art fit out, its childcare services are tailored specifically to meet each individual child’s needs.

Close at heart

Ed.Square is poised to be Edmondson Park’s new beating heart, and its wide range of offerings is only half of the reason why. Location is everything, and Ed has easy access to it all.

Named by property consultancy Urbis as the most significant new community development in the south west growth corridor due to its integration with the train station and walkability, getting around the local and wider area from Ed.Square is a breeze. Trains from Edmondson Park open up the gateway to Liverpool, Parramatta, and the wider Sydney area. With regular city transits and morning express services, you can be in the Sydney CBD in under an hour.

The future South West Rail Link plans will also provide residents of Ed with a direct connection to the new Western Sydney Airport.

Coming (very) soon

For the last eighteen months Ed.Square’s Town Centre has been a hive of construction, with cranes, trucks, and hundreds of tradies bringing the new heart of Edmondson Park alive. The big day for the grand opening of Eat Street, the entertainment precinct and the full retail expansion of the Town Centre is due any day now. Warwick Dowler says that the opening of the Town Centre is the realisation of a grand vision to create a neighbourhood that feels both self-contained and thoroughly cutting-edge. “It’s been five years in the making, but Ed.Square now has the feel of a thriving neighbourhood, with retail, entertainment, and first-class café culture at its heart. It’s exciting to see it all take shape".

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