Frasers Property Australia: celebrating 100 years of legacy

Last year marked a significant milestone for Frasers Property Australia, as we celebrated 100 years of developing Australia. It was a year filled with reflection, recognition, and rejoicing, as we looked back on our rich history and contemplated the legacy we hope to leave for the next 100

Honouring our heritage

Our centenary edition of Live proud magazine took readers on a journey through time, tracing our roots back to the days of real estate developer T.M Burke in the early 1920s. The magazine chronicled our evolution from Burke’s humble beginnings tohis company’s acquisition by Hooker Corporation in the 1950s, its subsequent transformation into Australand in the early 1990s, and finally, our emergence as Frasers Property Australia in 2015.

A century of stories

We kicked off our centenary celebrations in January 2024 with the launch of our ‘100 Years Proud’ campaign. This nationwide initiative, which included television advertising during the Australian Open, shared the stories of our past, present, and future.

Conversations with the past and future

We sat down with our past CEOs Brendan Crotty, Rod Fehring, and Anthony Boyd for intimate ‘fireside chats’, reflecting on their tenures and the lessons they learned along the way. We also looked ahead to the future of the industry with David Grant from Brickfields Consulting and futurist Ashley Fell, exploring the megatrends and innovations that are shaping our world.

Community connections

Our centenary celebrations extended beyond our company walls, as we engaged with the communities we’ve helped build. We participated in Neighbour Day, building belonging and fostering connections among residents. Plus, our ‘Red Chair’ series gave Frasers Property Australia staff a platform to share their pride in working for a company with such a long and storied history.

Defining the Australian dream

We partnered with Australia’s leading online property resource realestate.com.au to produce the ‘Home Grown’ content series, which delved into the Great Australian Dream of home ownership, examining how it has evolved over the past century. We also offered our customers a chance to win a trip to Noosa (one of the places that T.M Burke developed many decades ago) through our Frasers Property Care & Rewards competition. Congratulations to N.Chopra of Five Farms in Melbourne who won the trip!

Celebrating milestones

In Victoria, we marked milestones with our100th purchasers at Five Farms, The Grove, and Mambourin, touching base with their progress in these vibrant communities. But the celebrations didn’t stop there. For the first time in our 100-year history, we brought together our entire team from across the country for an unforgettable couple of days in Sydney. From unique and memorable team activities that delved into the heart of community and belonging, to a magical ‘block party’ in the iconic Carriageworks complex and recognising the outstanding achievements of our people at our annual Excellence Awards, the ‘FPA100’ event was a true celebration of our past, present, and future.

A game of legacy

We’ve developed more than 145,000 properties in our 100 years, buying and selling plenty of Title Deeds along the way. Through it all, Frasers Property Australia has consistently landed on ‘GO’. To commemorate our centenary, we gifted a custom Frasers Property-branded Monopoly set, featuring key developments from our history, to our staff. This unique keepsake serves as a reminder of our journey and the many milestones we’ve achieved along the way.

Looking ahead

As we close the chapter on our centenary celebrations, we look forward to the future with energy and purpose. We’re proud of all we’ve achieved over the last 100 years and excited to continue developing Australia for generations to come.