The original Brisbane Boulevard standing the test of time

According to local fashion stalwarts Jan Goakes, Lauren Holland and Ian Harrison, it’s a sense of community that brings racecourse road boutiques, cafés and restaurants together to offer customers a unique and rewarding shopping experience.

28 November 2021

The trio are the respective owners of Racecourse Road’s fashion institutions Savida, Joli Boutique and Harrison’s Menswear. Collectively, the three stores have operated along the famous strip for more than 70 years.

“We have stood the test of time because we know our customers, our businesses refer each other, and we stock brands and provide an experience that you just can’t get at a major shopping centre,” Jan said.

“Savida buys for its customers, not the masses. We offer a personalised service that builds trust and in turn, we have such loyal customers,” she added. “Some of our ladies have shopped with us for 28 years, following us to Racecourse Road from our previous home in Paddington.”

Lauren, the owner of Joli Boutique agreed. “As a local, I have formed friendships with my customers, which allows me to learn and appreciate their personal style,” she said.

“My collections are heavily influenced by my customers, and when the stock arrives from Europe, they are the first to know. I always get a kick out of running into someone in the community wearing one of my pieces.”

As one of the longest serving menswear stores in Brisbane, Harrison’s has provided consistently beautiful menswear, while moving with the times.

“Racecourse Road is one of Brisbane’s original boulevards and having been here for more than three decades, I’ve watched it shift as Brisbane has grown,” Ian said.

“But one thing will never change, and that is the experience you get shopping here. It’s such a pleasure to spend time walking along the tree-lined boulevard, do a spot of shopping, run into a neighbour or two and grab a coffee or lunch. It’ll never get old.”

We asked Jan, Lauren and Ian what was trending this Spring Racing Carnival season. Here’s what they said.

Jan: This season will be all about femininity, colour and stunning florals.

Lauren: Linen, silk, cotton and broderie anglaise will all heavily feature and pops of colour too – think hot pink and red or mint green and lilac. These hues will make a splash.

Ian: Natural fibres and earthy tones will dominate for the men, with a splash of colour for Melbourne Cup.

A day spent on Racecourse Road is a day well spent. Traverse the original boulevard of Brisbane and you will feel a sense of community while shopping and dining in style.

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