Global and local expertise combined
- Winners announced for design challenge for new town centre
- UK- based Leonard Design will collaborate with Melbourne-based Clarke Hopkins Clarke
- Emphasis on connection of spaces and transportation
MELBOURNE, 23 NOVEMBER 2018
As the west Melbourne community promising everything residents need within a five-minute walk of their home, the focus for Mambourin is naturally on high quality design. Frasers Property Australia threw down the gauntlet to selected practices in the international and local design communities in a challenge that called for an inspiring, innovative, exciting, sustainable and connected design response.
The winners have now been revealed. Mambourin will draw on local and global architectural expertise with internationally renowned firm Leonard Design, to be supported locally by Melbourne-based Clarke Hopkins Clarke to design the community’s new town centre.
The design challenge required a complete re-imagination of a retail town centre within a new community, emphasising the connection of civic and community spaces with the future Mambourin train station and 1,200 homes within the immediate residential precinct.
“Essentially, we were seeking an innovative design response to create a mixed-use destination that would enhance peoples’ quality of life, matched and supported by essential services, in a super-neighbourhood retail centre,” says Joanna Russell, General Manager – Retail Development, Frasers Property Australia.
“More than just conceptual thinking, the designs had to be grounded in real, current, proven technology and taken through to completion of the schematic design phase of a typical project.
“The retail offering at Mambourin will be delivered over multiple stages, to coincide with growth in the catchment, so it is important that we adopt innovative and flexible design solutions that can evolve and respond to the changing face of a retail town centre.
“We’re very happy to have Leonard Design and Clarke Hopkins Clarke on board to apply progressive new thinking to the design of a blank canvas site in line with our vision for a vibrant, inclusive, connected and sustainable community,” she says.
Work on the design of the Mambourin town centre is now full steam ahead and Frasers Property anticipates unveiling a first glimpse of what’s planned in the second half of 2019, once the Urban Design Framework for the town centre is finalised in collaboration with Wyndham City Council.
John Morgan, Director at Leonard Design, says the design for Mambourin’s new town centre will focus on creating a new destination that is seen as an extension of the existing community.
“The design will bring together a series of linked and legible public spaces which connect into transport hubs and pedestrian routes. This connection of spaces and transportation is something that we have found vital to the success of masterplanning projects,” Mr Morgan says.
“The Leonard Design team have the privilege of working on projects all over the world - another project we are working on with similar strategies and principles to the Mambourin new town centre plan is the Bispevika project in Oslo. The project brought together a mix of culture, residential and retail to create an inclusive destination where people want to live, work and visit – this is exactly what we envisage for Mambourin.”
Plans for the Mambourin town centre include 25,000 sqm of retail floor space with a full-line supermarket, specialty stores and a cinema/entertainment precinct incorporating a diverse range of open and green spaces to activate the area and deliver elevated amenity for the whole community.
Frasers Property is committed to delivering a minimum 6-Star Green Star Design and As-Built community at Mambourin. The design therefore calls for a highly progressive approach to sustainability to be incorporated into the town centre.
Stage one of the Mambourin town centre is currently expected to open in 2022.
Mambourin is located on the edge of the urban growth boundary in Melbourne’s expanding west, on the existing Regional Rail Link between Werribee and Wyndham Vale.
The $440 million development will transform 115 hectares of farm land into a thriving mixed-use community with city-style convenience that will be home to 3,500 residents.
Contact Frasers Property on 13 38 38 for further information or visit www.frasersproperty.com.au/smp/vic/mambourin/register.