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Next stage of Ed.Square Town Centre opens in growth corridor

Retail  |  News  |  29 April 2021
Frasers Property Australia
Media Release
Frasers Property Australia
Ed.Square Town Centre launch. Frasers Property Australia.

New Town Centre set to become a regional destination

SYDNEY, 28 APRIL 2021

The $1.5 billion1 Ed.Square is the most important new community in the south west Sydney growth corridor and the next stage of Ed,Square Town Centre, the shopping, dining and entertainment heart of the new community, will be launched by Frasers Property Australia on 29 April. 

It elevates the importance of Ed.Square as a key regional destination for people across the south west Sydney region. The NSW Government recently announced a new Service NSW Centre would open in the Town Centre in the second half of the year, underlining its importance in a regional sense.

With the launch of the next stage, Ed.Square Town Centre will comprise approximately 25,000 sqm of retail space with 45 tenants across two levels, right next to the Edmondson Park train station.

With a full-line Coles and Liquorland already open and serving the community, the next stage will comprise an entertainment and shopping precinct with an Event Cinemas complex, flagship iPlay centre, gym, fresh food marketplace, tavern and a wide range of health, medical and wellbeing services. A childcare centre will also open in 2022.

Open for breakfast, lunch and dinner, an inner-city style Eat Street will incorporate 22 different alfresco and other dining options across a range of local and national operators.

“A vibrant, engaging, diverse offer is essential for Ed.Square Town Centre to fulfil its potential as a key regional destination, which has the advantage of being integrated with Edmondson Park train station. We’re confident we’ve achieved that balance, which will be important in terms of Ed.Square’s pivotal role in a regional growth context,” says

Mark Gleeson, Executive General Manager - Investment & Capital Transactions, Frasers Property Australia.

“The Ed.Square Town Centre and surrounding community is a clear example of how mixed-use development harnesses Frasers Property’s specific expertise in development across residential and retail communities to create valuable regional assets and robust communities where people have a sense of belonging.”  

The population of the Liverpool local government area is forecast to grow approximately 54 per cent over the next 20 years – from 214,000 in 2016 to 331,000 in 2036. The population in the neighbouring local government areas of Camden and Campbelltown is also expected to increase over the next 20 years by 278 per cent and 42 per cent respectively, in a combined total of over 450,000 people2.

More than 28,000 new jobs are expected to be created in Sydney’s south west between Liverpool, Campbelltown and Badgerys Creek by 2030 and Urbis3 has identified Ed.Square as the single most important mixed-use development in the context of this unprecedented growth.

Ed.Square Town Centre has been curated to serve these growing communities. The development has generated 2,500 jobs during construction and is expected to provide a further 1,000 ongoing jobs once fully complete.

The Town Centre also serves a growing and diverse local population, including the residents of the new Ed.Square community.

The centre will be brought to life and celebrate its community with an array of local performances, musicians, and workshops, with acts such as the Bindi Bosses; a progressive, contemporary South-Asian performing arts company who seamlessly blend traditional, classic, and folk dance, featuring signature Henna-style face and body art.  The dance trio will also host a family friendly Henna workshop.

The opening weekend has been designed as a festival showcasing some of the best local talent with a new experience for customers each time they visit. Something for big and little kids alike, Sip’s n Strokes will be hosting 1-hour art and craft workshops across the four-day celebration, allowing visitors to take a little bit of Ed.Square home.

Since its launch in 2018, over 560 apartments and townhomes have been sold at Ed.Square to a mix of owner occupiers, first home buyers and investors. As at April 2021, the purchaser breakdown is 40 per cent first home buyers, 38 per cent investors, 12 per cent upgraders and 10 per cent downsizers.

The first residents began moving into Ed.Square in the second half of 2020 and at present, 45 per cent of the homes sold have been to people already living in the region. No matter where they have purchased, the Town Centre is within easy walking distance.

At Ed.Square, Frasers Property has collaborated with world-class architectural firms HDR, GroupGSA and HASSELL to deliver the vision for a 21st century town centre, integrated with 1,884 homes in a mix of apartments, terraces and ‘mews’-style townhomes. 

More than six hectares of open green space bring the character of the existing bushland and regional parklands surrounding the community into the Town Centre, with cross-community links joining the regional parklands to the east and west of Ed.Square.  

Ed.Square achieved  a 6 Star Green Star Communities rating from the Green Building Council of Australia in March 2020 and is targeting 5 Star Green Star Design & As Built for the apartments and 6 Star Green Star Design & As Built for all buildings in the town centre.

Contact Frasers Property on 13 38 38 or visit www.EdSquare.com.au for more information about Ed.Square.   

FOR MEDIA QUERIES, PLEASE CONTACT: 
Wise McBaron Communication 

Trudy Wise
T +61 418 220 028
E trudy_wise@wisemcbaron.com.au

1  Estimated development value of residential, retail and other components
2  www.planning.nsw.gov.au/Research-and-Demography/Demography/Population-projections   
3  URBIS Edmondson Park Market Outlook, March 2018. 

Frasers Property Australia
Media Release
Frasers Property Australia