The value of loyalty

By Kesree Jones, GM National Sales Programs

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    ...programs need to work as hard as any other part of a business.

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    Early sales

    ...through Prosperity provide cost savings to Frasers Property across multiple streams.

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    …accounted for approximately $224 million in residential sales in the 12 months to end September 2018.

Customers are at the heart of every business but how long can companies expect the customer relationship to extend?

Since the March 2016 launch of Prosperity, Frasers Property’s flagship customer loyalty program, we’ve been closely monitoring the program’s success.

Customer loyalty programs are not new, but the approach we’ve taken with Prosperity marks a shift in thinking around customer rewards for the property industry. And our goal for Prosperity is ambitious: 35% of sales to be generated by the loyalty platform in the next five years.

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