News & Media

The Waterfront’s first apartments an instant sell out

Residential  |  Community  |  16 February 2018
Media release
Frasers Property Australia
The Waterfront Shell Cove

Buyers respond to wider choice of Shell Cove homes

SYDNEY, 16 FEBRUARY 2018 – The first 45 apartments ever to be offered at The Waterfront, Shell Cove have sold in a matter of hours, underlining the intense demand for homes and the need to offer apartment living options in the new community.

With prices starting from $565,000 for a one-bedroom AQUA apartment through to $1.495 million for the top-priced three-bedroom options, over $41 million in total sales were recorded on the day.
More than 1,000 registrations of interest were received for the first apartments in the new Frasers Property Australia and Shellharbour City Council masterplanned community.

The AQUA release will comprise three levels of apartments in one, two and three-bedroom configurations above the restaurant precinct at The Waterfront, Shell Cove. Residents will enjoy breathtaking views of the marina and over the water.

Designed by internationally acclaimed architects HDR, the AQUA apartments are expected to be completed in 2019. By then, the first stage of the neighbourhood shopping centre will be open, with a Woolworths supermarket and nine specialty shops.

The waterfront restaurant precinct with around six eateries in stage two will follow shortly after, and a waterfront tavern, community centre, library and hotel will complete stage three of the community amenity.

Glenn Colquhoun, Development Director – Shell Cove, Frasers Property Australia says the response to the AQUA release reinforces the need to offer people choice in the new community.

“From the moment we unveiled the AQUA apartments, enquiries began flooding in. The way AQUA integrates with the marina and coastline to activate The Waterfront precinct has clearly struck a chord with people,” Mr Colquhoun says.

“Our continued interaction with our database and their housing preferences pointed to the particular need to provide more three-bedroom waterfront apartment options, given the lack of choice for this type of property in Shellharbour.

“By offering greater choice, we’ve been able to deliver more people the right home to match their lifestyle, and we anticipate future apartment releases to be equally sought after given the number of registrations of interest received to date,” he says.

The apartments at The Waterfront offer a single-level, low-maintenance solution to empty-nesters and retirees who want to downsize their home but not their lifestyle. They also provide door step access to the full range of amenities and facilities that will make The Waterfront, Shell Cove so uniquely special.

The AQUA apartments are included within the existing approved concept plan 2011.

The Shell Cove Sales and Information Centre is located on Cove Boulevard, Shell Cove, and is open seven days from 11am to 5pm. To register your interest or for more information call 13 38 38 or visit

Media release
Frasers Property Australia